While I generally believe that everyone should have the right to their own political opinions, I can’t help to think that the US is one step from a horrible decision. The country that once thought George W Bush would be better than Al Gore, is now seriously considering putting a 72 year old and a hockey mom into the White House.
Here are some notable quotes from Matt Damon:
In the September 22, 2008 issue of Time, Michael Kinsley had some eye opening findings about Palin’s past:
My lawyer is probably the best that money can buy when it comes to Internet issues. This was brought to my attention recently…
ROSETTA STONE LTD. v. ROCKET LANGUAGES LTD. CENTRAL DISTRICT OF CALIFORNIA (LOS ANGELES) 2:08-cv-00402 FILED: 7/02/2008 This is one of the first lawsuits I have seen filed against “comparison shopping” websites that are selling competing products but allegedly using the trademark to drive traffic to the “comparison reviews” site. This is a tactic that is being used more often by affiliate marketers. The use of the trademark in the ad appears to be very creative and it appears that the Defendants have set up a “commercial free speech” defense, although such a claim is very unlikely to succeed given the commercial nature of the use of the trademark. Plaintiff is a leading developer of computer software for teaching and learning foreign languages. This lawsuit alleges that the Defendants used the term “Rosetta Stone”, which is a registered trademark of the Plaintiff, to trigger ads as a keyword in the Google AdWords program and Yahoo’s Marketing Solutions program. Defendants are also allegedly using the “Rosetta Stone” trademark in the title and description of the ads and then leading consumers to “comparison reviews” which are allegedly illegitimate and fabricated solely for purposes of selling competing products. This lawsuit alleges trademark infringement, trademark dilution, unfair competition, false advertising, contributory trademark infringement, and vicarious trademark infringement. Preliminary injunctive relief is requested as well as an award of damages, attorney’s fees, court costs and interest.
ROSETTA STONE LTD. v. ROCKET LANGUAGES LTD. CENTRAL DISTRICT OF CALIFORNIA (LOS ANGELES) 2:08-cv-00402 FILED: 7/02/2008
This is one of the first lawsuits I have seen filed against “comparison shopping” websites that are selling competing products but allegedly using the trademark to drive traffic to the “comparison reviews” site. This is a tactic that is being used more often by affiliate marketers. The use of the trademark in the ad appears to be very creative and it appears that the Defendants have set up a “commercial free speech” defense, although such a claim is very unlikely to succeed given the commercial nature of the use of the trademark.
Plaintiff is a leading developer of computer software for teaching and learning foreign languages. This lawsuit alleges that the Defendants used the term “Rosetta Stone”, which is a registered trademark of the Plaintiff, to trigger ads as a keyword in the Google AdWords program and Yahoo’s Marketing Solutions program. Defendants are also allegedly using the “Rosetta Stone” trademark in the title and description of the ads and then leading consumers to “comparison reviews” which are allegedly illegitimate and fabricated solely for purposes of selling competing products.
This lawsuit alleges trademark infringement, trademark dilution, unfair competition, false advertising, contributory trademark infringement, and vicarious trademark infringement. Preliminary injunctive relief is requested as well as an award of damages, attorney’s fees, court costs and interest.
Obviously as state above, the use of trademarks in adcopy that ultimately push competing products (e.g. “netflix is better than blockbuster”) may open you to legal action.
But it also brings into question the use of comparison sites in general. Even if you legitimately send traffic to all products you review, #2 may sue you simply because you didn’t list them as #1.
Here’s an interesting point I came across in my wanderings…
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Pretty amazing!
I’ve notice a surge of traffic since getting a plug by Derek from Click Consultants.
Just to set the record straight, this is my personal blog where I post things that interest me. Although there are some posts related to affiliate marketing, they’re probably few and far between.
So thanks for visiting. Feel free to come back if you’d like. But if you’re looking for a blog about affiliate marketing, I’d personally recommend (in no particular order) the ones by Jonathan Volk, Nickycakes and Smaxor.
After the amazing performance of my E55 from a tire blow-out, it’s hard to consider buying any other brand of car.
The 2 new babies are the 2008 Mercedes Benz R350 (for the wife) and a S550 (for me!).