Free PPC Campaign Builder vs $497 SpeedPPC

I’m not sure what happened, but Derek has abruptly stopped making the tool available and has asked everyone to stop using it…

When I first heard about SpeedPPC, I rushed out and bought it for $497. I’ve been very happy with it, and in the grand scheme of things, an awesome tool. Depending on how much Pay-Per-Click Internet advertising you do, the $499 isn’t a significant deterrent. I think I recouped the cost easily with the first Adwords campaign I build with SpeedPPC.

Recently, Derek Beau released PPC Campaign Builder a PHP-based alternative that provides very similar functionality to SpeedPPC. Released unto the GNU Open Source license, it is effectively a free alternative.

Having used both, I’d say that it all boils down to this:

Feature SpeedPPC PPC Campign Builder
Cost $497 Free
Requirements Windows PC PHP web server
Supports Adwords & Adcenter Adwords
Expansion Lists Included Not included
Save (file) Yes No

Given the Open Source nature of PPC Campaign Builder, there’s a good chance of significant future improvements. However, given the secrecy of affiliate marketers, a lot of the burden of work may remain with Derek.

SpeedPPC, as a commercial enterprise, is likely to keep building features. From what I read on the SpeedPPC Members Forum, support for Yahoo Search Marketing is just around the corner!

If you’re dabbling with Internet marketing, then free never hurts.
If you’re not a coder, want business-level support & upgrades, then you might want to stick with SpeedPPC.
Get more information about PPC Campaign Builder or SpeedPPC, and decide for yourself.

Comments
7 comments have been left so far »
  1. MyAvatars 0.2 pay per click » Free PPC Campaign Builder vs $499 SpeedPPC
    October 14, 2007

    [...] came across this post - Free PPC Campaign Builder vs $499 SpeedPPC - and thought it was worth sharing. I hope you find it interesting too and take the time to read [...]

    Leave a reply
  2. MyAvatars 0.2 DerekBeau
    October 14, 2007

    Hey, thanks for the mention and great comparison! I actually added MSN AdCenter support earlier today, I just need to write up the instructions for it ;-)

    Leave a reply
  3. MyAvatars 0.2 artarmon42
    October 14, 2007

    Keep up the good work Derek!
    Competition always helps consumers in the long run, so thanks for throwing down the big gauntlet :)

    Leave a reply
  4. MyAvatars 0.2 October Contest For Free Advertising - How Many Entries Do You Have? » DerekBeau.com
    October 17, 2007

    [...] eMonetized.com: one link = 5 entries FieldsMarshall.com: one link = 5 entries Wandering.net: one link = 5 entries BernardGriffiths.com: one link = 5 entries NoonanNight.com: one link = 5 [...]

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  5. MyAvatars 0.2 PlatinumDragon
    October 26, 2007

    Hey Ian, thanks for these great review.

    I just heard that their Yahoo campaign builder already works? is it true?
    How good is it? is it works like they claim it?

    Thanks :)

    Leave a reply
  6. MyAvatars 0.2 Christoph
    November 28, 2007

    Seems like Derek had to shutdown his free tool due to copyright violation using somebody else’s code.

    Leave a reply
  7. MyAvatars 0.2 Thomas
    June 15, 2008

    I think the it’s well worth to try the free version (PPC campaign builder). i have tried it and I think is really good.
    Great site by the way
    Cheers
    Thomas

    Leave a reply
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